Product Marketing Manager

Job Description

As a Product Marketing Manager at TunnelBear, you will work with an extraordinary team of designers, product managers and engineers to position, launch and optimize TunnelBear's products. You'll be expected to champion the customer, have a sharp business sense, write convincing copy, and have a passion for UX and design. By joining TunnelBear you will directly see the impact of your work and contribute to a service that's making the Internet more open and private for millions of people.


  • Develop a deep understanding of the market, competition and customer for privacy and security products.
  • Own TunnelBear’s messaging framework and build product positioning that tells TunnelBear’s story.
  • Use product data to find ways to improve funnel metrics like account growth, conversion rate and retention.
  • Lead the creation of new emails, in-app notifications and landing pages that will help people to understand how TunnelBear can protect them.
  • Collaborate closely with design and product teams to build beautiful, quirky experiences that make our users laugh and the company grow.

You should enjoy

  • Solving big problems that will impact our millions of users across the world.
  • Exploring different ideas and solutions using whiteboards, sketches, and wireframes to come up with the best possible solution.
  • Be passionate about design, UX, and getting into the details.
  • Bear puns (un-bearable

About you

  • You’re self-motivated and will constantly seek out ways to help the company, our brand, and constantly improve our customer experience.
  • You have high standards and track record of growing world class products.
  • You’re an excellent communicator and can explain your vision and share thoughtful feedback.
  • You are completely immersed in product marketing and startup standards.
  • You love software and your passion effortlessly shows through in your work.

Requirements checklist

  • Minimum 5 years experience working with software products (ideally at a startup).
  • Internalized the fundamental principles in understanding customer needs, analyzing markets and managing customer positioning.

About TunnelBear

We think the Internet is a much better place when everyone can browse privately, and browse the same Internet as everyone else.

TunnelBear wants to bring privacy to everyone with our incredibly simple applications for PC, Mac, iOS and Android.

Our highly accoladed applications have appeared on Lifehacker, TechCrunch, VentureBeat, PC World, TNW, Huffington Post and for making it easy for average users to avoid access restrictions and browse the internet privately. Founded in 2011 and headquartered in Toronto, Canada, TunnelBear is available everywhere.

TunnelBear Benefits

  • Casual, fun and creative atmosphere
  • An opportunity to add your mark to an inclusive company culture as it develops
  • Flexible working hours
  • Fully stocked snack cupboards and delicious coffee
  • Relax with a movie night or get energized with a ping-pong match
  • Choice of computer, tools and accessories
  • Full benefits plan
  • Bike-friendly office

To apply, email us at:

We welcome applicants of all kinds and are committed to providing both an equal opportunity hiring process and work environment. We value diversity and do not discriminate on the basis of race, ethnicity, religion, colour, nationality, gender identity or expression, sexual orientation, or ability. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Meet the Bears

About Us